What is AR
Augmented Reality briefly explained
The goal of Augmented Reality (AR) is to enrich reality with digital content. The currently most common and technically most sophisticated variant is the augmentation of the sense of sight. This means projecting images, videos, 3D models and animations into the user's field of vision. This content can be displayed on conventional smartphones and tablets, via data glasses and SmartGlasses, or in the form of projection mapping via beamers and transparent large format displays.
We love challenges
By scientific definition, augmented reality is always real-time, positionally anchored in the real world and interactive. This means that the device and the software recognizes and understands your environment in order to provide context sensitive content to the user. A variation of Augmented Reality is Assisted Reality. The difference between the two technologies is based more on the form of the presentation than on big conceptual differences. Assisted Reality is concerned with the purely context-sensitive presentation, even if not in the correct position, at the places where the information is really needed. Especially in the industrial context and the wide availability of data glasses, this form is best suited for applications in the areas of IoT and Industry 4.0. Through our years of experience in the industry, we know exactly which technology offers the maximum benefit for our customers for which requirement. Let us advise you without obligation in an initial consultation regarding your requirements.
Professional software development for Augmented Reality
With almost 30 years of experience in the automotive, industrial and robotics sectors, coupled with several years of experience in Augmented Reality, we are guaranteed to be the right partner for all your requirements. Our offer is not only aimed at purely industrial companies, but also at customers from the fields of marketing, trade fairs, commerce, health, architecture and tourism. We not only support you in the development of your individual software, but also offer you ready-made solutions as a basis for your implementation. As a strong partner we are there for you, from the definition of your requirements to ongoing support and scaling of the solution.
Real added value through digital elements in reality
Augmented reality makes it possible to project digital content into the real world. With smartphones, tablets and smart glasses, content is visually displayed directly in front of the user's eye. Especially in a time of increasing complexity of products and processes, the worker or customer has the possibility to display required information directly at the relevant place. This offers an enormous added value in the industrial context with regard to lack of skilled workers, training periods, or zero-defect production, as well as great potential in the B2B2C area. Customers can bring your product into their own environment and thus check tolerances, freedom of movement, or simply design and aesthetics.
Our AR project schedule
Our basic project procedure is always oriented towards our customers. Whenever possible, we develop in an agile cycle in order to achieve usable results as quickly as possible and to align these with you as our customer. Weekly online appointments for the coordination and clarification of open questions are just as natural as on-site appointments for the acceptance of milestones.
Especially with Augmented Reality it is important to understand the environment variables before starting a project. Technologies such as object recognition, image classification or remote service only work in the real world under certain conditions.
Since we do not only focus on excellent usability but also on reliability, it is important for us to choose the right technology for you and your use case. Because basically, the intended use always determines the technology and the operation of the software, true to the motto "form follows function".
Insights into the AR
IoT & Industrie 4.0
With Augmented Reality you can easily read out information such as the current status of the device, the processing time, existing faults and certain parameter settings. This is because pre-programmed QR codes on the machine can be recognised with smartphones, tablets or smart glasses and display additional information directly in your field of vision. So you can read out the networked devices as you pass by. Information that you see using augmented reality can also be selected and directly forwarded as an order.
Purchase decisions are strongly influenced by product experiences. With our Augmented Reality solutions, experiences are perceived and shaped more consciously. Content from the virtual and real world complement each other. Thus you can provide your customers with additional product information on their smartphones, tablets or smart glasses. This creates virtual objects that interact with the viewer and the real world.
Augmented Reality uses screens, cameras and sensors to connect virtual information with the real environment. Thus a simulation takes place directly at the workplace. Familiarize your employees with new work steps. The handling of new tools, machines and vehicles that has to be learned can be explained as often as necessary directly at the object.
BIM (Building Information Modeling) and GIS (Geo Information Systems) serve as a database for powerful augmented reality applications in the fields of architecture, structural and civil engineering. With these systems, you can display relevant information such as the course of shafts, pipes and tubes directly within the building or the construction site, thus avoiding cost-intensive errors.